As a business man we already expect more customers everyday, but we all have the time that the customer flow is little, excluding paid advertising, what’s the problem and how improve it?

We cannot easily answer how to do, first of all, we need to figure out the reason why the customer flow is small, why customer flow is so important to a store, and then we can find the right way to improve it

　　01

The reason why the customer flow is small　　

Maybe you’re new.

Opening promotion are over, friends and family also been here already, the first batch of customers have not come to the time of the second grafting;

Or the brand of the new store is not well-known, and the opening promotion is not strong enough, so there are few customers at ordinary times, even on weekends.

Maybe your store is not in a good location. The site was chosen in a hurry and not enough market research was done.

Shops are also along the street, but the flow of traffic is large, not so many people;

The store is in the peripheral of shopping mall, but the popularity inside this mall is good but cannot extend to the outside..

Maybe you have just finished a wave of discount activities for all customers, and after a wave of peak in the store, there is a temporary lull, which is a normal phenomenon.

So, when doing promotions, don’t aim at all the customers at one time.

Maybe the decoration is not attractive enough

Perhaps the word “Eyelash extensions” is not enough to stand out

The name can be confusing

Maybe the price is too high

Maybe the group purchase price is still too high

Maybe the service is not good enough

Maybe the store front is too dirty

Maybe the lights in the store are too dim

Maybe two new beauty bars have opened nearby

Too many possible factors could cause little customer flow.

So, think over which types are you belong to, and our business affected by which several factors?

We need to do two things:

First, find at least five important reasons for the low customer flow in the store, such as: new store, decoration, pricing, promotions, etc.

Second, with priority to solve the first factor to sort, for the first three important factors, come up with corresponding solutions, such as: the new store, pricing, decoration, store location, but the store location and new decorating is temporarily unable to solve of, however we can give priority to change decoration and increase the strength of billboards, change or adjust the discount pricing strategy, in view of the new store to do some special promotions..

02

The importance of traffic

Formula: customer flow × turnover rate × customer cost = store performance

No flow no deal, no deal no high customer price.

In the case that the turnover rate and the customer price do not fluctuate too much, the customer flow directly affects the store’s performance.

So, how to improve customer flow?

We’ll talk about this in my next greetings. We’re Our lash, the best eyelash experts and can solve all your problems on eyelashes. We wholesale mink eyelashes for years and will continue with it forever.