Recently our lash are sharing more about sales skills than lash products, but please do not forget we’re lash manufacturer, we do best quality eyelashes for years and will continue with it for long. Today we’ll talk about how to sale more membership cards to your customers.
According to many of the salon owners, shop assistants are blocked in the promotion of membership cards because they do not know the actual situation of customers so that they can’t grasp the real psychological appeal of customers,
Long and repeated words have let customers lose their patience, at the end of the day; the successful card customers are few, performance decline, greatly reduce the enthusiasm of marketing, full of frustration.
So next we will analyze three common customers of different ages in the lash store, to master the general coping strategies and improve the success rate of card application.
1) The enthusiastic and flamboyant after-90s
They like to try new things, self-confidence and pursuit of beauty and consumer price comparison.
Such customers often have a certain understanding of the brand. However, due to income and other reasons, they pursue high-quality and cheap products, but they also know deeply in their heart that “cheap is not good”.
For example:
Customer: “I’d like to buy a member card, but I don’t have the money.”
Shop assistant: ” Miss x, we have a membership card of $500, which can be used for one year. If you use it for 365 days, it’s just $1.3 a day. It’s a good deal.”
(Periodic decomposition)
Customer: “$1.3 per day is so expensive.”
Shop assistant: “$1.3 a day, and save on eye makeup, every day can sleep for half an hour more, now in the middle of winter, every day more than half an hour in bed, what a great thing!”
(Use the characteristics of young girls’ love of sleeping)
If the customer is really out of money, you can remind the customer: credit card installment is also a good choice.
02) Optimistic and positive after-80s
Most of the 80’s active consumption consciousness and consumption desire are very strong and they’re the main force of brand fashion consumption
After 80s female tend to pay more attention to the commodity on the choice of product brand, and for this we need to tell our customers advantages: such as brand, skills, etc., make its produce for our products and services, at the same time can also be appropriate to remind each other: “woman to spend money for her, or you have other people to spend money for you.
Here’s an example:
Customer: “I take care of the children at home, very busy, there is no party, I do lash extensions in festivals occasionally, do not need to buy a card”
Clerk: “Miss x, the more at home, in fact, the more to dress up for your husband, in fact, every husband want his wife to be beautiful, just because of the child, you’re too busy to makeup, so you need eyelash extensions more, we have a customer of gestation, she did eyelash before surgery, in order to make herself looks good when she not convenient to make up.”
03) Noble and elegant after- 70s
Women born after the 1970s are eager to be taken seriously and like to compare themselves with their friends. It is very important to be able to call out their names quickly.
After 70s women in the process of product purchase, pay more attention to comfortable and classic, they might think less of fashion , they are after the 70 middle-aged women, they have more energy and ability to improve the quality of life, and therefore relatively customers in 80 and 90, the average consumption of the highest it is not surprising.
Here’s an example:
Customer: “what kind of card do you have?”
Shop assistant: “Miss x, you are suitable for platinum card. Our VIP room only provides black gold and platinum card customers. Your friend Miss xx also has platinum card.”
The after 70s tend to” enjoy “consumption, in the process of choose and buy products, after 80s are relatively rational, some people will emphasis on feelings, and the after 90s, various stages of the women in the disposition and be fond of the above can make a big difference, so when we are in the early stage of the marketing must according to their characteristics, seize the customer psychology so that you could promote products better.
