One thing that makes eyelash stores very headache is that the price is too low at the beginning of the business, and it is difficult to increase the price in the later stage, and they do not know how to increase the price to make customers accept.
In fact, raising the price is not a very difficult thing, as long as we grasp the customer’s psychology, then use appropriate price skills, will not “offend” customers.
How to raise prices without offending customers?
Again, put yourself in others’ shoes.
Put yourself in the customer’s shoes: How can I accept the price increase of the eyelash set menu at the eyelash store?
In Our Lash previous articles we mentioned that when everyone is used to a charging standard, suddenly put forward a new charging standard, break the original material charge, create a new standard by root charge. Although it is hard to accept in a short time, in the long run, it is good for the shop, the eyelash technician and the customers.
Let’s keep thinking about it:
What do customers think when the price goes up?
The first type of customer: Has the price increased? Anyway the next shop technology is about the same, the service is about the same, it is better to go next to the shop. I will never come to your salon again.
The second type of customer: hey, why did you suddenly raise the price? Is there a new change in technology? Will the service be improved? If so, that would be the best. Save me to find a new shop; If the technology, the service, the product are the same, and then the price increase is too reckless.
Customers who really recognize your brand generally don’t care too much about the price rise itself, but care about two things: first, whether the price rise is close to the price standard in their minds; Second, whether the corresponding products, technologies and services have been improved synchronously after the price rise.
Reasonable and appropriate reasons for price increases and the manner of price increases are also important. There has to be a compelling reason for raising prices. Therefore, eyelash shops can consider the following seven price raising techniques to raise the price of their products.
1) Change the packaging form and packaging specifications
Taking advantage of customers’ unknown state of packaging cost, the service price can be raised by improving service hardware facilities and service environment. For example, the beauty shop can raise the service price after decoration and upgrading, can make your own private packaging lashes and glues to make you look more professional.
2) Raise prices along with competitors
If nearby eyelash stores raise prices, you can also follow them up to distract customers from the price increase at your own store.
3) Price increase element disclosure method
Disclose the reasons of the price increase on products or service, such as the price increase of artificial eyelashes and eyelash glue.
4) Raise the price when introducing new products or upgrading the package
A new product or service often represents a new value, and the new value corresponds to a new price. Or beauty eyelash package upgrade when the synchronous upgrade price.
5) Raise prices when technology is upgraded
After professional training, all the lash artists in the stores upgrade their technology, which can be used as a reason for raising the price.
6) Opportunities to gain significant accolades through the store
When someone in your store have won an international competition, or are recognized by the community, or by the industry, they can consider raising the price of their products or services.
7) Value remedy method
Offer more services to customers; cover up price increases with extra value or value-added services, or offer longer service periods, such as extended warranty service. For example, in the beauty of the eyelashes at the same time to join the massage service, or a free eyelash repair and so on.
According to the current actual situation of eyelash stores, we can choose the corresponding price raising techniques. Is your price increase in line with customers’ expectations, and is the product, technology, and service in line with the increased value?
These two factors will be the fundamental reasons why customers will choose to stay with you even after your eyelash store has gone up in price.
OUR LASH is one of the best professional lash manufacturers in China for bulk lashes, such as 3D mink lashes, 3d silk lashes wholesale, volume lash extensions and other kind of lashes. Please contact with us if you need any help.
