It is said that consumers will decide whether to buy a certain product within 7 seconds. That is to say, the first impression of the package is very important. The package is not only the coat of the product, but also the most intuitive advertisement of the product. Successful custom eyelash boxes promotion is the resonance of producer’s mentality, creator’s mentality and buyer’s demand psychology.
To enhance business through Lash Box, consider the following aspects:
Convenience — customers are shopping for convenience, such as transparent or open window eyelash box can be convenient to choose; Modular packaging gift bags can be easy to carry & reusable, convenient packaging adds to the appeal of goods.
Utility –– The product, including the packaging, must be designed to meet the core consumer needs, which must have real value, such as a portable mirrored eyelash case that comes in a bag, perfect for temporary makeup fixes.
Innovation – packaging material selection, technology, style and decoration design should reflect the advanced nature of the product. Reflect the advanced nature of eyelashes through novel and unique packaging, which can attract consumers more.
Brand effect – highlighting the brand name and trademark on the product helps to alleviate buyers’ doubts about the quality of the product.In particular, there is a certain degree of visibility of the enterprise, so that the publicity of the product and the enterprise can kill two birds with one stone, to ensure that consumers are genuine, but also to meet their trust psychology.
Aesthetics –– the packaging design of goods is the crystallization of decorative art. Exquisite packaging can arouse consumers’ high-level social needs, and the packaging with artistic charm is a kind of enjoyment of beauty for buyers, which is the driving force to change into long-term and habitual consumers. If I buy a product with very nice package, I’d like to share it on my social platform to show others.
Different— especially young people, like to be Different, like to seek Different, strange, new, trying to find opportunities to express themselves. The packaging of products targeted at this kind of consumption can boldly adopt taboo colors and break through the tradition in modeling in order to lead the trend and create fashion.
With the improvement of material and cultural living standard, people’s consumption concept is also developing continuously. Today’s fashion may be out of date tomorrow, so the sales packaging of goods must be constantly improved to seek balance, harmony and unity between inheriting tradition and creativity.
The heart of consumers is the ultimate marketing market. The multidimension and difference of people’s consumer psychology determine that the commodity packaging must have multidimensional emotional appeal in order to attract specific consumer groups to produce the expected purchase behaviours. Sales packaging is the epitome of marketing strategy, and the psychological strategy of packaging design is a very logical promotion idea, which not only attracts specific consumer groups visually to produce the expected purchase behaviour, but also captures the excitement and desire of consumers psychologically.
If you want purchase eyelash extensions wholesale or 3D lashes, contact with us.
