Nowadays, in the Internet era, all kinds of e-commerce platforms and door-to-door services are emphasizing one thing, that is, to improve user experience. Then, as a beauty store, what is the key to improve user experience?
It’s via service details and customer relations.
Customers crave respect no matter where they spend their money. Why pay attention to service details and customer relationship?
- From the customer’s point of view
1) A desire to be respected
On the one hand, customers’ consumption in the store is for the products of the store, on the other hand, the service of the store.
Customers are consumers with a sense of superiority and a need to be respected. If this need cannot be met, the psychology will be disappointed. They will feel that the store service is not good, and the evaluation of the store will be poor, and the experience will plummet.
2) To increase the goodwill of the shop and the identity of the eyelash extension technicians.
If a customer comes and our lash technician can call her name on her entry and know what lash styles she did last time, the customer will be very happy to come again. Some people may think that the beauty technician should have a good memory, but in fact it is just need a some work in advance after the customer’s appointment, which is easy to increase customers’ good impression of the shop and identity of the beauty salon.
- From the perspective of the lash technician
1) Reduce customers’ psychological protection and improve work efficiency
A lot of customers are the first time into the shop but with an appointment, if the lash technicians can call the customer by name, it will deepen the good impression to the customers, in the subsequent operations, she will give the lash technician more trust, this helps to shorten the cilia communication between the lash technician and the customer, enhancing the working efficiency of our lash technicians.
2) Improve personal performance
Many customers come from different professions.
It is in a hurry to graft eyelashes on working days by commuting to work or taking a rest. If at this time, the customer can call out the name of the customer as soon as he enters the store, the customer will have a sense of belonging from the psychological point of view.
Customers to lie down for nearly two hours, both completed the eyelash grafting, while in happy relaxed atmosphere to rest for a period of time, for the customer, the consumer is worth it, if the finished lashes are great, customers will form a psychological dependence, rely on the service of the store and the skilled techniques of the lash technicians. The possibility of customers coming back and introducing customers is greatly increased, which is directly proportional to the improvement of personal performance of the lash technician.
- From the store’s point of view
1) Improve the store image
For a shop, technology and service are the core, both are indispensable.
Good technology with good service, the store image will not be bad.
2) Improve the store atmosphere, which is conducive to word of mouth spread
Be polite to customers and customers will respond to the clerk’s polite attitude, so that the atmosphere of the store will be mobilized.
Similarly, this operation also increases the probability that customers will remember the name of the store, which is conducive to the word-of-mouth spread of the store, whether it is introduced by customers or praised by customers on the platform.
3) Improve store performance
With the foundation of the above two points, the performance of the store can be naturally improved. Customers are the shortcut for the promotion of the store, and grasping their psychological needs is the key to improve the performance.
If you have more questions about eyelash, or if you need wholesale eyelash suppliers, you could contact with OUR LASH.
