In Our Lash last post, we explained the basic principles of color matching for eyelash stores. Most fans have no idea what colors mean, so here’s a look at what colors mean and what to be aware of.
- Red
Meaning: It brings joy, nobility, tension, anger, passion, power and ambition. It evokes associations of freedom, fire and victory.
Note: the use of excitement, excitement, incitement, bright red and green, orange, blue (especially darker blue) repel.
- Orange
Meaning: represents joy, warm passion, lively sweetness and fashion, symbolizing sunshine, fire, food.
Note: It generally does not match purple or dark blue
- Yellow
Meaning: bright, hope happy, sunshine happy, bright and dynamic, symbolizing sunshine, gold harvest, hope and wisdom.
Note: can play a gorgeous, magnificent decorative effect, but the deep yellow generally cannot match with the deep red, deep purple, black, so as not to cause obscure and cheap feeling.
- Green
Meaning: stands for comfort, tranquility, health, safety, freshness, youth, hope, symbolizing friendship and peace, spring, youth.
Note: Pair with gold and white can delivers elegant, comfortable feeling. Dark greens do not usually go with deep reds and Burgundy.
- Blue
Meaning: Represents cool, cheerful, rational, quiet, profound, sad, long and professional. Symbolize the sky, the sea, faith.
Note: Usually play a calming, open effect. Dark blue does not go with deep red, purple, dark brown or black.
- Purple
Meaning: It represents nobility and mystery. Luxury, tenderness, yearning, sadness and loneliness, symbolizing gentleness, repentance and femininity.
Note: Used in store display design, it will bring mysterious romantic, feminine and luxurious effect.
- White
Meaning: Represents bright and clean, cold and stern, clear and pliable quietly elegant, pure, nothingness, symbolizing light and purity.
Note: can create a fresh, romantic, concise atmosphere.
- Gray
Meaning: represents calm, ordinary taste absorption, interior, disappointment, indifference, depression, a symbol of plain, cloudy day.
Note: It can be contrasted with any color and is used to create a mild, modest, neutral and classically elegant atmosphere.
- Black
Meaning: Represents deep, solemn, mature, mysterious, silent, firm indifferent depression, sad, symbolizing night, elegant, death.
Note: play the role of verve, noble, hard and bright, plain and modern.
For stores mainly based on physical products, it is best to link the color with the store positioning, season and product nature in the decoration, and make customers more easily identify and want to buy through the appropriate color language. For eyelash stores, it is suggested to unify the decoration color of the store with the brand positioning and service content of the store, so that customers can be familiar with the color tone of the brand and have a deep memory through a coordinated color language.
Color matching is only a small point in the decoration of lashes stores, but it is important enough that it can affect customers’ consumption desire and purchase desire in the store. Therefore, before decoration, we must integrate our own preferences, the suggestions of professional decoration designers, and the preferences of target consumer groups to determine the color theme.
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